tag:blogger.com,1999:blog-52591336786102000812024-03-14T03:20:22.982+07:00Brandmen"The sole purpose of marketing is to sell more to more people, more often, and at higher prices." Zyman.Unknownnoreply@blogger.comBlogger393125tag:blogger.com,1999:blog-5259133678610200081.post-35539582017767416912011-07-16T10:53:00.000+07:002011-07-16T10:53:50.824+07:00Coca-Cola Wraps Largest Social-Media Project EverGlobal Program with Local Activation, 'Expedition 206,' Comes to Close By Natalie Zmuda
Published: January 03, 2011
NEW YORK (AdAge.com) -- More than 275,000 miles, 186 countries and 365 days after embarking on Expedition 206 -- Coca-Cola's largest social-media project ever -- the company's three "happiness ambassadors" have completed their journey. Unknownnoreply@blogger.comtag:blogger.com,1999:blog-5259133678610200081.post-91080869414912029372011-04-24T14:23:00.000+07:002011-04-24T14:23:50.630+07:00Tapping the Buying Power of Indonesia’s Young ProfessionalsDecember 22, 2010 As with other developing countries, Indonesia’s economy is strong, and that development has propelled a growing middle class eager to spend. In Indonesia, retailers and manufacturers should focus their attention on the nation’s young, married, urban-dwelling professionals, according to Yudi Suryanata, Executive Director, Consumer Research, Nielsen Indonesia, who Unknownnoreply@blogger.comtag:blogger.com,1999:blog-5259133678610200081.post-7905017950478817262011-04-23T14:28:00.000+07:002011-04-24T14:29:54.440+07:00Winning the Hearts of Indonesian ConsumersApril 7, 2011 Catherine Eddy, Managing Director, Nielsen IndonesiaIndonesian consumers have proven themselves to be optimists. Throughout the economic turbulence that started in 2008, Indonesians remained confident and positive about the country’s economic outlook according to Nielsen’s Consumer Confidence Index. Even among businesses, despite the hard times in 2009, the majority (52%) saidUnknownnoreply@blogger.comtag:blogger.com,1999:blog-5259133678610200081.post-76887187332255050882011-04-22T14:32:00.000+07:002011-04-24T14:33:44.926+07:00Consumer Buying Habits Change as Indonesia Welcomes a New EraApril 21, 2011 Venu Madhav, Executive Director of Client Leadership, Nielsen IndonesiaIt’s a new era in Indonesia: global capital markets have recovered significantly since the financial crisis of 2008, and in 2010 the GDP grew 6.1 percent and GDP per capita hit US$3,000, according to the IMF World Fact Book. If the experiences of China and South Korea are any indication, that income level Unknownnoreply@blogger.comtag:blogger.com,1999:blog-5259133678610200081.post-77096183312386061722011-03-01T12:40:00.007+07:002011-03-05T12:43:06.549+07:00Even P&G's Fairy Dishwashing Liquid Is Part of U.K. Royal WeddingOther Products, Like Crown Jewels Condoms and Throne Up Sickness Bags, May Be Less Welcome By Emma Hall
Published: February 17, 2011 LONDON -- Procter & Gamble, the latest marketer to succumb to royal wedding fever, is developing a special-edition plastic bottle of its best-selling dishwashing detergent, Fairy Liquid, to commemorate the wedding of Unknownnoreply@blogger.comtag:blogger.com,1999:blog-5259133678610200081.post-6497615669261407142011-01-15T00:05:00.000+07:002011-01-15T00:05:18.499+07:00Starbucks Talks Logo RedesignJan 5, 2011 - Noreen O'Leary
It's hard to believe, but in March, Starbucks will celebrate its 40th year in business, expanding from Seattle coffeehouses to a global caffeine powerhouse with more than 16,800 stores in 50 countries and an array of new products on grocery shelves. Starbucks possesses one of retail’s most familiar brand marks, and the company will celebrate its 40th anniversary by Unknownnoreply@blogger.comtag:blogger.com,1999:blog-5259133678610200081.post-26645512316541846502011-01-08T16:05:00.000+07:002011-01-08T16:05:11.613+07:00Coca-Cola Wraps Largest Social-Media Project EverGlobal Program with Local Activation, 'Expedition 206,' Comes to Close By Natalie Zmuda
Published: January 03, 2011 NEW YORK (AdAge.com) -- More than 275,000 miles, 186 countries and 365 days after embarking on Expedition 206 -- Coca-Cola's largest social-media project ever -- the company's three "happiness ambassadors" have completed their journey.
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-5259133678610200081.post-77823281699074560022010-12-09T08:39:00.007+07:002011-01-08T12:33:37.506+07:00DawnDan Jackson, Brand Manager, Procter & Gamble Co. By Jack Neff
Published: November 15, 2010 BATAVIA, Ohio (AdAge.com) -- Recession and oil spills are certainly bad, but they've ultimately helped sell Procter & Gamble Co.'s Dawn dish soap in the past year as the brand that combined innovation, value messaging and doing good to do very well for Unknownnoreply@blogger.comtag:blogger.com,1999:blog-5259133678610200081.post-22705044694205559642010-12-08T08:33:00.008+07:002011-01-08T08:39:14.591+07:005 GumPaul Chibe, VP of U.S. Gum and Mints, Wm. Wrigley Jr. Co. By E.j. Schultz
Published: November 15, 2010 CHICAGO (AdAge.com) -- With its slick packaging, innovative flavors and highly produced ads, Wm. Wrigley Jr. Co.'s 5 gum continues to gain momentum in the sugarless-gum category.
Launched only three years ago, the gum now Unknownnoreply@blogger.comtag:blogger.com,1999:blog-5259133678610200081.post-454227299084931742010-12-07T08:32:00.007+07:002011-01-08T08:33:52.933+07:00BurberryChristopher Bailey, Chief Creative Officer By Teressa Iezzi
Published: November 15, 2010 NEW YORK (AdAge.com) -- Fashion brands do a few things well (make beautiful clothes, create fantasies to stoke consumerism, help prop up the Champagne, cigarette and weight-loss industries), but understanding technology and the way people actually behave in the real Unknownnoreply@blogger.comtag:blogger.com,1999:blog-5259133678610200081.post-44895571094885095832010-12-06T23:50:00.000+07:002011-01-07T23:52:46.378+07:00GrouponRob Solomon, President-Chief Operating Officer By Rupal Parekh
Published: November 15, 2010 NEW YORK (AdAge.com) -- Everyone's going gaga for Groupon. The Chicago-based online company started 2010 with 125 employees and today counts more than 2,500 staffers worldwide who arrange, write and send its deals-of-the-day emails to an exploding subscriber base.Unknownnoreply@blogger.comtag:blogger.com,1999:blog-5259133678610200081.post-20203131922992178622010-12-05T16:55:00.000+07:002010-12-05T16:55:00.195+07:00M&MsDebra Sandler, Chief Consumer Officer, Mars Chocolate North America By E.j. Schultz
Published: November 15, 2010
CHICAGO (AdAge.com) -- The 66-year history of M&M's is full of big moments.
There was the 1941 introduction to American soldiers serving in World War II. In 1954, the "melts in your mouth, not in your hands" tagline was born. The candiesUnknownnoreply@blogger.comtag:blogger.com,1999:blog-5259133678610200081.post-30106034494372468472010-12-04T16:41:00.008+07:002010-12-04T16:41:00.453+07:00Why P&G's $57 Billion Bet on Gillette Hasn't Paid off Big -- YetFive Years and One Recession Later, Company Says Value Is There but HiddenBy Jack Neff
Published: February 15, 2010
BATAVIA, Ohio (AdAge.com) -- Just over five years ago on a Monday morning in late January, Procter & Gamble Co. shocked the business world with a $57 billion acquisition of Gillette Co., reshaping itself and its industry.
Though P&G wasUnknownnoreply@blogger.comtag:blogger.com,1999:blog-5259133678610200081.post-82643517208421212122010-12-03T16:21:00.010+07:002010-12-03T16:21:00.106+07:00Old SpiceJames Moorhead, Brand Manager, Procter & Gamble Co. By Jack Neff
Published: November 15, 2010 BATAVIA, Ohio (AdAge.com) -- Isaiah Mustafa, aka the Old Spice Guy, ranks with Wendy's pitchwoman Clara "Where's the Beef" Peller among those who transcended ad greatness to achieve pop-culture stardom.
His original February ad fromUnknownnoreply@blogger.comtag:blogger.com,1999:blog-5259133678610200081.post-442994297906225302010-12-02T16:18:00.000+07:002010-12-02T16:18:00.518+07:00PurexEric Schwartz, VP-North American Laundry Marketing, Henkel By Jack Neff
Published: November 15, 2010
BATAVIA, Ohio (AdAge.com) -- U.S. laundry aisles saw plenty of broken dreams and discontinued products about 10 years ago, when marketers thought consumers were ready for new forms such as tablets and home dry-cleaning kits. They Unknownnoreply@blogger.comtag:blogger.com,1999:blog-5259133678610200081.post-53563724654125637752010-12-01T16:14:00.000+07:002010-12-01T16:14:00.307+07:00WWEMichelle Wilson, Exec VP-Marketing, World Wrestling Entertainment By Andrew Hampp
Published: November 15, 2010
LOS ANGELES (AdAge.com) -- Although it's a nearly 30-year-old franchise, World Wrestling Entertainment may be having its biggest year yet in 2010. Since transitioning from an adult-targeted TV and event property to a family-friendly, PG-rated Unknownnoreply@blogger.comtag:blogger.com,1999:blog-5259133678610200081.post-72154839330367816142010-11-30T16:04:00.001+07:002010-11-30T16:04:00.842+07:00Nokia Invents Character With Amnesia So Phone Can Fill in Lost MemoriesJWT Challenges Social-Media Users in Philippines to Create and Film Story of Missing 8 Days By Normandy Madden
Published: November 23, 2010 MANILA (AdAge.com) -- Imagine what it would be like to wake up in a Southeast Asian city with no memory, a bruised face, a missing wallet -- and a cellphone. Nokia did, and turned the idea into a social-media campaignUnknownnoreply@blogger.comtag:blogger.com,1999:blog-5259133678610200081.post-91466702559232379602010-11-29T15:20:00.000+07:002010-11-29T15:20:00.894+07:00Soup Players Put Spotlight Back on Taste, New ProductsCategory Sales Depressed During Last Year's Bruising Ad War By E.j. Schultz
Published: November 24, 2010
CHICAGO (AdAge.com) -- In the great soup war, there was no winner.
The $4 billion canned-soup category seemed primed for growth as recently as a year ago when recession-weary customers appeared ready to embrace soup as a cheap at-home meal. Sales grewUnknownnoreply@blogger.comtag:blogger.com,1999:blog-5259133678610200081.post-46052391250564510812010-11-28T15:14:00.000+07:002010-11-28T15:14:58.628+07:00P&G Promo Causes Bomb Scare in BrazilAbandoned Crates in Rio Were Meant to Evoke Planeload of Prizes Dropping From Sky By Claudia Penteado
Published: November 26, 2010
RIO DE JANEIRO (AdAge.com) -- In a Procter & Gamble promotion gone drastically wrong in Brazil this week, the bomb squad was summoned after panicked residents called the police on Wednesday to report two large wooden Unknownnoreply@blogger.comtag:blogger.com,1999:blog-5259133678610200081.post-91018784766585459532010-11-24T15:44:00.001+07:002010-11-28T15:46:51.098+07:00Toyota Wins Back Hispanic Drivers With 259,000 DecalsHow to Order a 'Somos Muchos Mexicanos. Somos Muchos Toyotas' Sticker on Facebook By Laurel Wentz
Published: November 18, 2010 NEW YORK (AdAge.com) -- Look closely at a Toyota and you may see a bright decal that says "Somos muchos mexicanos. Somos muchos Toyotas," Spanish for "We are many Mexicans. We are many Toyota owners." As Toyota struggled to Unknownnoreply@blogger.comtag:blogger.com,1999:blog-5259133678610200081.post-18814809220991007472010-11-23T17:54:00.000+07:002010-11-23T17:54:00.630+07:00Best-in-Class Digital Shopper Marketing CampaignsA look at recent programs that integrate multiple digital touchpoints with retail
According to the white paper, "Clicking Through the Path to Purchase: Best Practices in Digital Shopper Marketing,", there are 221 million Internet users in the U.S. There are 292 million television viewers, with 35% viewing some TV online, and half of consumers will have a smartphone by 2011. By 2014, more Unknownnoreply@blogger.comtag:blogger.com,1999:blog-5259133678610200081.post-80594018749203760042010-11-21T16:38:00.000+07:002010-11-21T16:38:54.616+07:00ProGlide Launch is Gillette's Largest EverNext-gen razor backed by blue-lit, motion displays
Cincinnati -- The latest installment in the ongoing razor battle is also the biggest product launch in the Gillette brand's history -- and Procter & Gamble Co. is flooding stores with high-tech, interactive retail displays as well as launching a full arsenal of digital path-to-purchase initiatives, sampling, TV, print and more.
P&Unknownnoreply@blogger.comtag:blogger.com,1999:blog-5259133678610200081.post-4965846643361760212010-11-21T01:27:00.000+07:002010-11-21T01:27:15.177+07:00Expo Keynote: P&G and Shopper MarketingBy Patrycja Malinowska
Procter & Gamble's response to emerging changes in consumer habits has been to make the shopper the focal point of its brand-building activity.
"The world is dramatically changing, markets are shifting, the profiles of consumers ... [are] different even than they were 10 to 15 years ago, and technology is completely transforming how we are touching and improving Unknownnoreply@blogger.comtag:blogger.com,1999:blog-5259133678610200081.post-30549612542624227672010-11-20T01:19:00.001+07:002010-11-21T01:23:52.057+07:00P&G Pushes 'Store Back'The company's current mindset forces brand teams, agencies to start with the store
If it doesn't work in the store, it doesn't work. Sounds simple enough, but this idea is at the core of The Procter & Gamble Co.'s latest rallying cry known as Store Back, introduced by Marc Pritchard when he took the helm as global marketing officer in mid-2008 (his role has since expanded to global Unknownnoreply@blogger.comtag:blogger.com,1999:blog-5259133678610200081.post-26318282757090383752010-11-19T15:47:00.002+07:002010-11-21T16:01:09.257+07:00Putting the Shopper in Your Shopper Marketing StrategyBy Matt Nitzberg, dunnhumbyUSA
Introduction:
Shopper Marketing offers great potential for retailers and manufacturers to engage their most valuable shoppers more completely and more profitably. It offers new ways to reach shoppers in ways that can make a dramatic difference in their experience and their spending.
When done well, Shopper Marketing is ... An expression of Unknownnoreply@blogger.com